The Registrant was incorporated as Helen of Troy Corporation in Texas in 1968. The Registrant reincorporated as Helen of Troy Limited in Bermuda on February 16, 1994.

Helen of Troy Limited is a global designer, developer, importer and distributor of an expanding portfolio of brand-name consumer products. The Company has two active segments: Personal Care and Housewares. The Personal Care products include: hair dryers, straighteners, curling irons, hairsetters, women's shavers, mirrors, hot air brushes, home hair clippers and trimmers, paraffin baths, massage cushions, footbaths, body massagers, brushes, combs, hair accessories, liquid hair styling products, men's fragrances, men's deodorants, foot powder, body powder, and skin care products. The Housewares segment reports the operations of OXO International ("OXO") whose products include kitchen tools, cutlery, bar and wine accessories, household cleaning tools, tea kettles, trash cans, storage and organization products, hand tools, gardening tools, kitchen mitts and trivets, barbeque tools, and rechargeable lighting products. The Company uses third party manufacturers to produce its goods. The Personal Care and Housewares segments sell their products primarily through mass merchandisers, drug store chains, warehouse clubs, catalogs, grocery stores, specialty stores, and beauty supply retailers and wholesalers.

On May 1, 2007, The Company acquired Belson Products (“Belson”), formerly the professional salon division of Applica Consumer Products, Inc. By the end of the third fiscal quarter of fiscal 2008, The Company had substantially integrated Belson into our Personal Care segment. Belson is a supplier of personal care products to the professional salon industry. Belson markets its professional products to major beauty suppliers and other major distributors under brand names including Belson®, Belson Pro®, Gold ‘N Hot®, Curlmaster®, Premiere®, Profiles®, Comare®, Mega Hot®, and Shear Technology®. Products include electrical hair care appliances, spa products and accessories, professional brushes and combs, and professional styling shears. Belson products are principally distributed throughout the United States, as well as Canada and the United Kingdom. The Company believes that the Belson’s portfolio of professional salon products, in addition to our existing professional products, will continue to strengthen our leadership position in the professional distribution channels.

Helen of Troy sells certain products under licenses from third parties. The Company's licensed trademarks, among others, include:

• Vidal Sassoon®, licensed from The Procter & Gamble Company;
• Revlon®, licensed from Revlon Consumer Products Corporation;
• Dr. Scholl's®, licensed from Schering-Plough HealthCare Products, Inc.;
• Scholl® (in areas other than North America), licensed from SSL International, PLC;
• Sunbeam®, Health at Home® and Health o meter® licensed from Sunbeam Products, Inc.;
• Sea Breeze®, licensed from Shiseido Company Ltd.;
• Vitapointe®, licensed from Sara Lee Household and Body Care UK Limited;
• Toni&Guy®, licensed from Mascolo Limited ans its affiliates and
• Bed Head® by TIGI licensed from anaffiliate of Mascolo Limited.

The Company actively markets under a number of owned brands and trademarks, including: OXO®, Final Net®, Dazey®, Good Grips®, Ammens®, Caruso®, SoftWorks®, SkinMilk®, Karina®, Touchables®, Condition® 3-in-1, Visage Náturel®, OXO Steel®, TimeBlock®, DCNL®, Candela®, Epil-Stop®, Nandi®, Brut®, Salon Tools™, Isobel®, Brut Revolution®, Studio Tools®, Carel®, Vitalis®, Hot Things®, and Amber Waves®.

Helen of Troy also markets hair and beauty care products under the following trademarks to the professional beauty salon industry: Helen of Troy®, Hot Tools®, HotSpa®, Salon Ediion®, Belson®, Belson Pro®, Gold 'N Hot®, Curlmaster®, ProTouch®, Tourmaline Tools®, Fusion Tools®, Gallery Series®, Wigo®, Profiles®, Comare®, Mega Hot®, and Shear Technology®.

In each of the segments, The Company strives to be the first to market with a broad line of competitively priced innovative products. Helen of Troy believes this strategy is one of its most important growth drivers. The Company's goal is to provide consumers with unique features, better functionality and higher performance at competitive price points. This strategy has allowed The Company to sustain, and in many categories to strengthen its market position in many of The Company's product lines. As Helen of Troy extends its product lines and enters new product categories, The Company intends to expand its business in the existing customer base while attracting new customers.